The Water Challenge Wall_14-04-2026

Are you a water saver?

An open-ended set of artefacts designed to raise individual and collective awareness of water consumption and trigger behavioural change

Rising water consumption calls for behavioural change

Water consumption in Kolding’s sports facilities has increased over the past years.
Alongside technical solutions to reduce usage, Kolding Kommune is exploring public campaigns that help users become more aware of how their everyday actions and choices impact water consumption in the city.

A system of playful artefacts to trigger awareness

Three complementary elements that can be used independently or combined to create different levels of interaction and engagement.

The water challenge wall

The Water Challenge Wall is an interactive installation designed to raise awareness about everyday water consumption. By engaging with the wall, users are confronted with questions about their own habits — “Am I a water saver?”, “Do I have the right to waste the planet’s water?” — turning a private behaviour into a shared and visible reflection. Through playful interaction, the wall transforms individual awareness into a collective experience, encouraging users to reconsider their actions and their impact on water consumption.

The reflection bench

The Reflection Bench offers a quieter, more introspective experience within the "Are You a Water Saver?" campaign. It invites users to slow down, sit and engage with water in a more sensory and reflective way. By interacting with the water drops, users become aware of how fragile and precious this resource is. The Reflection Bench encourages reflection on everyday water consumption, while the use of stickers allows visitors to leave messages, making individual thoughts visible and shared with others.

The Seesaw “Share your Water”

The “Share your Water” seesaw is a playful installation that explores the unequal distribution of water resources. By opening the seesaw and starting to balance, users engage in a physical act of sharing, turning a global issue into an immediate and embodied experience. The unpredictability of the interaction creates anticipation and engagement, encouraging users to recognise water as a valuable resource — not always available and never without effort.

Meaningful adult play

The campaign creates a space where adult play becomes socially accepted. Its public and collective nature reduces the feeling of embarrassment typically associated with playful behaviour, while simultaneously using that discomfort as a trigger for reflection. This tension activates more conscious questioning, shifting users from passive habits to active awareness and responsibility.